UK-AIR cookies policy
You can jump to the following sections on this page:
1. Introduction
When we provide services, we want to make them easy, useful and reliable. Where services are delivered on the internet, this sometimes involves placing small amounts of information on your device, for example, computer or mobile phone. These include small files known as cookies. They cannot be used to identify you personally.
These pieces of information are used to improve services for you through, for example:
- Strictly necessary cookies (essential)
- Cookies that measure website use (usage)
- Cookies that remember your settings (settings)
2. Cookies used on this website
Strictly necessary cookies
| Name | Reason to use | Expires |
|---|---|---|
| PHPSESSID | Cookies are used to ensure forms working correctly | When you close your browser, or your browser session ends |
| NID | The cookie contains a unique ID Google uses to remember your preferences and other information, such as your preferred language (e.g. English), how many search results you wish to have shown per page (e.g. 10 or 20), and whether or not you wish to have Google's SafeSearch filter turned on. | up to 6 weeks |
Targeted online advertising
We have engaged one or more third-party service providers to track and analyse both individual usage and volume statistical information from interactions with https://uk-air.defra.gov.uk/. These are all listed below.
These third parties use cookies, web beacons, pixel tags and similar tracking technologies to collect and use certain information about your online activities, to infer your interests and deliver you targeted advertisements that are more tailored to you based on your browsing activities and inferred interests (“Interest Based Advertising”). For more information about this practice, click here: www.aboutads.info/choices.
We use Meta's pixel to identify users who have landed on the ‘burn better’ page for the purposes of target group-orientated remarketing and advertising. The Meta pixel stores a cookie, which means that information about your visit to https://uk-air.defra.gov.uk/library/burnbetter will be shared with Facebook. These cookies and the information collected are used to create target groups to help Facebook deliver advertising on Defras behalf to users who have previously visited https://uk-air.defra.gov.uk/library/burnbetter when they are on Facebook or a digital platform powered by Facebook Advertising.
| Name | Purpose |
|---|---|
| Meta Pixel (ID: 3761131294114749) |
To track the effectiveness of Defra's online advertising |
Measuring website usage (Google Analytics)
This website uses Google Analytics (3rd party) to collect information about how people use this site. We do this to make sure it's meeting its users' needs and to understand how we could do it better.
Google Analytics stores information about what pages you visit, how long you are on the site, how you got here and what you click on. We do not collect or store your personal information (e.g. your name or address) so this information cannot be used to identify who you are. We do not allow Google to use or share our analytics data.
The Privacy Policy has more information about the data collected using Google Analytics cookies. You can read Google’s overview of data practices within Google Analytics.
You can also opt out of Google Analytics cookies by installing the Google Analytics Opt-out Browser Add-on.
The following cookies are set by Google Analytics:
| Name | Reason to use | Expires |
|---|---|---|
| _gat, _gat_ricardo_Tracker | Used to throttle request rate | 1 minute |
| _gid | Used to distinguish users | 24 hours |
| _ga | Used to distinguish users. | 2 years |
3. How to control and delete cookies
We will not use cookies to collect personally identifiable information about you.
However, if you wish to restrict or block the cookies which are set by our websites, or indeed any other website, you can do this through your browser settings. The 'Help' function within your browser should tell you how.
Alternatively, you may wish to visit www.aboutcookies.org which contains comprehensive information on how to do this on a wide variety of browsers. You will also find details on how to delete cookies from your machine as well as more general information about cookies.
Please be aware that restricting cookies may impact on the functionality of our website.